Email Marketing
I have a strong track record in email marketing across multiple industries, consistently driving above-average open rates and audience engagement. My experience includes managing monthly newsletters, growing subscriber lists, and successfully converting social media audiences into engaged email communities.
Legislative Engagement Campaign Series —
The Cannabis Alliance
Developed and managed ongoing email campaign series designed to mobilize members and the broader community around active cannabis legislation each session. Campaigns translate complex legislative information into clear, accessible calls to action — driving community participation in the democratic process by directing audiences to submit official testimony in support of or opposition to key bills. Executed each legislative session, the series serves as a critical advocacy tool connecting members to policy decisions that directly impact the industry.
Development & Community Engagement Campaign — The Cannabis Alliance
Served as the sole architect and manager of all email marketing for The Cannabis Alliance, overseeing strategy, design, copywriting, and execution across campaigns, member communications, events, and organizational announcements. Launched the organization's weekly Happy Hour campaign from the ground up with no prior promotional infrastructure — growing average event attendance by up to 300% and driving sustained increases in member engagement and community participation.
Event Marketing & Sponsorship Development — The Cannabis Alliance
Led all event marketing, sponsor development, and donor outreach for The Cannabis Alliance's flagship events, including the Annual Summer Classic and the Summit. Developed and executed integrated marketing and communications strategies that drove sold-out attendance for both events, while cultivating sponsor and donor relationships that provided critical fundraising support. Scaled promotional infrastructure and outreach for existing events — expanding audience reach, deepening community investment, and positioning each event as a premier gathering for the Pacific Northwest cannabis industry.
